Idea Couture / CPG
An infographic piece designed for Idea Couture’s CPG microsite, in collaboration with strategists - Hesam Masoumi and Lindsay Sullivan.
Crowd funding sites are the perfect breeding ground for innovation. As open platforms for creative ideas, sites like Kickstarter and Indiegogo attract a large number of visionaries and supporters that represent a mini market of makers and early adopters. In this Scan, Idea Couture focuses on crowd funded food projects for insight on market gaps and whitespaces, as well as cultural shifts and trends in the food and beverage space. Whether successful or unsuccessful in receiving full funding, we look to these projects to stay on the pulse of food as it evolves to meet emerging consumer needs, attitudes and behaviors.