partners in art
branding & web design
Partners In Art is a non-profit organization with over 190 members, they help promote, fund contemporary art, and collaborates with Canadian curators, educators, art organizations and museums. Partners In Art was looking for a new brand design and a functional web site that houses great amount of art projects in their data base.
As a lead designer on the project, I created a new mark that speaks to their strength as a member organization that supports bold contemporary art and education. A brand that is clean and simple without overpowering various artworks showcased on their site. The web design process focuses on restructuring the site architecture, and how to bring the art to viewers. We added in features for users to filter and browse projects with seamless flow, provide better visual experience by displaying large photos, videos, and write ups.